Word of mouth only
Growth depended entirely on referrals.
CASE STUDY · HOME & KITCHEN · ONTARIO
Designer Home & Kitchen: a website that became their best salesperson.
Designer Home & Kitchen began as a small, family-run business offering luxury kitchen cabinetry and home staging, built on word of mouth. Our website and content helped them grow into an industry leader.
Millions in revenue
Millionsin revenue
Leaderfrom local favourite to industry leader
#1 toolthe website became their best sales tool
THE GOAL
“Build a digital presence that reflects the premium nature of our work and opens the door to new growth.”
WHAT MADE IT HARD
Premium craftsmanship
The website had to capture the quality of their work.
Engagement
Visitors needed reasons to stay in touch.
WHAT WE DID
2 workstreams, one plan.
Website
A high-end WordPress website
A conversion-focused website that captured the beauty of their craftsmanship.
- High-end WordPress design
- Strategic landing pages
- Newsletter sign-ups
- Conversion-focused layout
SEO content
Blog content that ranks
Fully SEO-optimized blog content that turned visitors into loyal customers.
- SEO-optimized blog
- Keyword targeting
- Internal linking
- Content calendar
SEARCH THEMES
The searches we went after.
Example keyword themes for this project, grouped by market and intent.
| Market | Search theme | Intent |
|---|---|---|
| Ontario | custom kitchen cabinets | Service |
| GTA | luxury kitchen design | Service |
| Ontario | home staging services | Service |
| GTA | kitchen renovation ideas | Research |
Illustrative keyword themes.
PROJECT FILE
- Client
- Designer Home & Kitchen
- Industry
- Home & kitchen
- Location
- Ontario
- Services
- Website · SEO
This project was delivered by our team at Avon Marketing & Media, the agency behind Miami SEO Co. The same people and process now work for businesses across Florida.
Free · Takes 30 seconds
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