No online presence
Customers could only find them in person.
CASE STUDY · RETAIL · ONTARIO
EVS Printing: from walk-ins only to found online.
EVS Printing offered custom embroidery and printed merchandise from a local flea market booth, relying on walk-ins and word of mouth. A new website and local SEO changed that.
↑ massive spike in online visibility
↑massive spike in online visibility
↑more foot traffic to the booth
Weeksfrom hidden gem to must-visit vendor
THE GOAL
“Get found online by people searching for custom apparel and merchandise.”
WHAT MADE IT HARD
Local searches
People searching for custom apparel nearby couldn’t see them.
Standing out
Many print shops compete for the same customers.
WHAT WE DID
2 workstreams, one plan.
Website
A sleek, SEO-optimized website
A website built from the ground up to highlight their custom embroidery and printing services.
- Website built from scratch
- Service showcases
- Mobile-friendly build
- Contact and directions
Local SEO
Showing up in local searches
Targeted local SEO so they appear in searches for custom apparel and merchandise in their area.
- Local keyword targeting
- Google Business Profile
- Local citations
- Map visibility
SEARCH THEMES
The searches we went after.
Example keyword themes for this project, grouped by market and intent.
| Market | Search theme | Intent |
|---|---|---|
| Local | custom embroidery near me | Local |
| Ontario | custom t-shirt printing | Service |
| Local | custom merchandise printing | Service |
| Ontario | embroidered hats | Product |
Illustrative keyword themes.
PROJECT FILE
- Client
- EVS Printing
- Industry
- Retail
- Location
- Ontario
- Services
- Website · Local SEO
This project was delivered by our team at Avon Marketing & Media, the agency behind Miami SEO Co. The same people and process now work for businesses across Florida.
Free · Takes 30 seconds
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