Premium work, average presence
The website didn’t showcase the quality of the work.
CASE STUDY · PHOTO & VIDEO · DURHAM REGION, ON
HSB Visualz: a steady stream of inbound leads.
HSB Visualz produces high-quality photo and video for real estate agents, candidates, restaurants, hotels and more in Durham Region. We built a website and SEO foundation that keeps his camera booked.
↑ consistent climb in rankings
↑consistent climb in rankings
Steadyinbound leads across Ontario
Bookedcamera booked, calendar full
THE GOAL
“Make our digital presence reflect the premium quality of our work.”
WHAT MADE IT HARD
Many client types
Real estate, politics, hospitality and events all search differently.
Competitive local market
Photographers compete hard for the same clients.
WHAT WE DID
2 workstreams, one plan.
Website
A sleek portfolio website
A modern, UX/UI-enhanced website that showcases his portfolio in the best light.
- Portfolio showcase
- UX/UI-enhanced design
- Mobile-friendly build
- Enquiry forms
SEO
A full-scale SEO strategy
On-page and off-page optimization, technical improvements and blog content targeting the keywords his clients search.
- On-page and off-page SEO
- Technical improvements
- Blog content
- Keyword targeting
SEARCH THEMES
The searches we went after.
Example keyword themes for this project, grouped by market and intent.
| Market | Search theme | Intent |
|---|---|---|
| Durham | real estate photographer durham | Service |
| Ontario | event videographer near me | Local |
| Durham | commercial photographer ajax | Local |
| Ontario | restaurant photography | Service |
Illustrative keyword themes.
PROJECT FILE
- Client
- HSB Visualz
- Industry
- Photo & video
- Location
- Durham Region, ON
- Services
- Website · SEO
This project was delivered by our team at Avon Marketing & Media, the agency behind Miami SEO Co. The same people and process now work for businesses across Florida.
Free · Takes 30 seconds
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