A new company
The business needed an identity, a website and visibility from scratch.
CASE STUDY · EQUIPMENT RENTAL · GEORGINA, ON
Titanium Rental Group: a brand built from the ground up.
Steven Sarasin launched The Sarasin Rental Team Inc. to lead Ontario’s heavy equipment rental space. We built the brand from day one and guided its growth into Titanium Rental Group.
Day 1 built from day one
Day 1built from day one
Rebrandnow Titanium Rental Group
Trusteda rising name in Ontario rental
THE GOAL
“Build a brand as strong as the machines themselves and become a trusted name in Ontario equipment rental.”
WHAT MADE IT HARD
B2B buyers
Contractors and developers need reliable suppliers.
A rebrand mid-growth
The brand evolved into Titanium Rental Group.
WHAT WE DID
3 workstreams, one plan.
Brand identity
A bold, professional brand
We designed a bold, professional logo and later guided the rebrand to Titanium Rental Group.
- Logo design
- Brand identity
- Rebrand to Titanium Rental Group
- Sleek visual system
Website
A high-converting website
A website built to convert contractors, developers and construction teams.
- High-converting design
- Equipment pages
- Enquiry forms
- Mobile-friendly build
SEO
Visible to contractors across Ontario
SEO so contractors and developers searching for excavation and heavy equipment find them.
- Equipment rental keywords
- Local SEO
- On-page optimization
- Ongoing growth
SEARCH THEMES
The searches we went after.
Example keyword themes for this project, grouped by market and intent.
| Market | Search theme | Intent |
|---|---|---|
| Ontario | heavy equipment rental ontario | Service |
| Georgina | excavator rental near me | Local |
| Ontario | construction equipment rental | Service |
| York Region | mini excavator rental | Product |
Illustrative keyword themes.
PROJECT FILE
- Client
- Titanium Rental Group
- Industry
- Equipment rental
- Location
- Georgina, ON
- Services
- Branding · Website · SEO
This project was delivered by our team at Avon Marketing & Media, the agency behind Miami SEO Co. The same people and process now work for businesses across Florida.
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