Hyper-local focus
He needed to own searches in one specific community.
CASE STUDY · MORTGAGES · ETOBICOKE, ON
Etobicoke Mortgages: local authority, built from the brand up.
A top 1% mortgage agent with Northwood Mortgage Group wanted to become the go-to expert in Etobicoke. We rebranded him as Etobicoke Mortgages and built a website that drives a steady flow of mortgage leads.
Top 1% mortgage agent
Top 1%mortgage agent
Steadyqualified traffic and mortgage leads
Localone of the most recognized agents in the region
THE GOAL
“Become the go-to mortgage expert in Etobicoke.”
WHAT MADE IT HARD
Useful, not salesy
Homebuyers want tools and answers, not pitches.
Timely content
Rate announcements change what buyers search for.
WHAT WE DID
3 workstreams, one plan.
Rebrand
Etobicoke Mortgages
We rebranded his identity into Etobicoke Mortgages, a distinct and memorable local presence.
- New brand name and identity
- Local positioning
- Visual system
- Brand messaging
Website & tools
Calculators and estimators
A premium, SEO-optimized website with an integrated mortgage calculator and estimator tools.
- Mortgage calculator
- Estimator tools
- Conversion-driven structure
- Fast, mobile-friendly build
Hyper-local SEO
Owning Etobicoke searches
Hyper-local SEO and a blog with timely insights, including Bank of Canada rate announcements.
- Hyper-local keyword targeting
- Blog with timely insights
- Rate announcement coverage
- Ongoing optimization
SEARCH THEMES
The searches we went after.
Example keyword themes for this project, grouped by market and intent.
| Market | Search theme | Intent |
|---|---|---|
| Etobicoke | mortgage broker etobicoke | Local |
| Etobicoke | best mortgage rates etobicoke | Buyer |
| Canada | bank of canada rate announcement | Research |
| Etobicoke | first time home buyer etobicoke | Buyer |
Illustrative keyword themes.
PROJECT FILE
- Client
- Etobicoke Mortgages
- Industry
- Mortgages
- Location
- Etobicoke, ON
- Services
- Branding · Website · SEO
This project was delivered by our team at Avon Marketing & Media, the agency behind Miami SEO Co. The same people and process now work for businesses across Florida.
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