A crowded wellness market
Toronto has many clinics competing for the same high-value searches.
CASE STUDY · HEALTH & WELLNESS · TORONTO & KING CITY, ON
Heal House: #1 in Google’s AI Overview.
Heal House, a longevity and wellness clinic, wanted to stand out as a premier health brand in Toronto’s competitive market. Our SEO strategy put them at the top of Google’s organic results and inside AI answers from Google and ChatGPT.
#1 in Google’s AI Overview for a high-value keyword
#1in Google’s AI Overview for a high-value keyword
Page 1leading the organic results for priority terms
↑significant growth in website traffic
GTAimproved visibility across Toronto and nearby areas
THE GOAL
“Stand out as a premier health and wellness brand in Toronto and capture people searching for trusted products and services online.”
WHAT MADE IT HARD
Search is changing
Buyers now get answers from Google’s AI Overviews and ChatGPT, not just blue links.
Several locations to win
Visibility was needed across Toronto and surrounding target areas.
WHAT WE DID
2 workstreams, one plan.
SEO strategy
Short-tail and long-tail keyword targeting
We optimized the website around both broad and specific searches, so Heal House could rank for high-value terms and the detailed questions patients ask.
- Keyword research for priority services
- On-page optimization of key pages
- Content built around patient questions
- Targeting Toronto and nearby markets
AI search (AEO)
Visibility in AI answers
We positioned Heal House to appear in Google’s AI Overviews and ChatGPT’s AI-driven results, a major differentiator in today’s search landscape.
- Answer-ready page structure
- Clear, citable service information
- Authority signals AI tools trust
- Monitoring of AI search visibility
SEARCH THEMES
The searches we went after.
Example keyword themes for this project, grouped by market and intent.
| Market | Search theme | Intent |
|---|---|---|
| Toronto | longevity clinic toronto | Service |
| King City | wellness clinic near me | Local |
| AI search | best longevity clinic toronto | AEO |
| Toronto | hydration therapy | Service |
Illustrative keyword themes.
PROJECT FILE
- Client
- Heal House
- Industry
- Health & wellness
- Location
- Toronto & King City, ON
- Services
- SEO · AEO
This project was delivered by our team at Avon Marketing & Media, the agency behind Miami SEO Co. The same people and process now work for businesses across Florida.
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