Several markets at once
Buyers search differently in Germany, Russia and other European countries.
CASE STUDY · FOOD DISTRIBUTION · B2B EXPORT · CANADA → EUROPE
Coveted Cakes Corp: taking The Cheesecake Factory Bakery® from Canada to Europe.
Coveted Cakes Corp is the Canadian master distributor of The Cheesecake Factory Bakery® and The Cheesecake Factory At Home™. Their goal was to open new international markets and become a trusted B2B supplier across Europe. We built the website, the international SEO and the email program to get them there.
EU signed European distributors
EUsigned European distributors
B2Blead generation at scale
↑strong traffic growth from target markets
THE GOAL
“Selling a world-famous dessert brand wholesale, across borders, to hotels, restaurants and foodservice franchises: buyers in Europe needed to find Coveted Cakes, trust them as the official source and have a clear way to start an order or partnership.”
WHAT MADE IT HARD
High-trust B2B buying
Volume buyers want proof of official distributor status before they enquire.
A long decision cycle
Wholesale and foodservice deals take time, so leads needed to be nurtured, not just captured.
WHAT WE DID
3 workstreams, one plan.
Website
A premium B2B website
We designed and built a fast, SEO-ready website that positions Coveted Cakes as the official gateway for buyers in Europe, with clear product lines, trust signals and an easy way to enquire.
- Bakery and At Home product line pages
- Distributor and wholesale enquiry flow
- Trust signals: official distributor status, brand assets
- Mobile-first, fast-loading pages
- On-page SEO and structured data built in
International SEO
Found by buyers in each market
A market-by-market SEO strategy targeting high-value wholesale and foodservice keywords in Germany, Russia and other European markets, so buyers could find Coveted Cakes when they were looking for a supplier.
- Keyword research by country and buyer type
- Market-specific landing content
- Technical SEO for international visibility
- Authority building around the brand name
- Monthly ranking and traffic reporting
Email marketing
Leads nurtured into partners
Email campaigns kept buyers engaged through a long B2B decision, opening doors to strategic partnerships across the hospitality sector.
- Lead nurture sequences for new enquiries
- Product and seasonal campaigns
- Segmentation by buyer type and market
- Partnership and distributor outreach
- Open, click and reply tracking
★★★★★
“Esha has been extremely helpful and attentive to our needs with online presence for The Cheesecake Factory Bakery®, Canadian Distributor. She is always available and reliable…”
PROJECT FILE
- Client
- Coveted Cakes Corp
- Industry
- Food distribution · B2B export
- Location
- Canada → Europe
- Services
- Website · International SEO · Email
This project was delivered by our team at Avon Marketing & Media, the agency behind Miami SEO Co. The same people and process now work for businesses across Florida.
Free · Takes 30 seconds
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