Filling a gap
A loved market had closed and the community needed to know about the new one.
CASE STUDY · RETAIL & EVENTS · DURHAM REGION, ON
Active Marketplace: reviving the flea market scene in Durham.
When the beloved Pickering Flea Market closed, Active Marketplace stepped in to fill the gap with a new location and long-time vendors. They needed the crowds to show up, and our content brought them.
↑ foot traffic increased
↑foot traffic increased
↑vendor inquiries surged
Buzzcommunity excitement returned
THE GOAL
“Revive the weekend flea market tradition and bring the crowds back.”
WHAT MADE IT HARD
A new location
Shoppers had to discover where to go.
Many vendors
Vendors needed visibility to thrive.
WHAT WE DID
2 workstreams, one plan.
Event & vendor content
Bringing the market to life
Trending reels, short videos and content promoting events, vendor features and sneak peeks inside the market.
- Event promotion
- Vendor features
- Sneak peeks
- Trending short videos
Community
A buzzing local hub
We built community buzz that made people plan their weekends around the market again.
- Community engagement
- Weekend promotions
- Local culture stories
- Consistent publishing
PROJECT FILE
- Client
- Active Marketplace
- Industry
- Retail & events
- Location
- Durham Region, ON
- Services
- Content & brand
This project was delivered by our team at Avon Marketing & Media, the agency behind Miami SEO Co. The same people and process now work for businesses across Florida.
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