A sold-out standard
Each year has to match or beat the last.
CASE STUDY · NON-PROFIT EVENT · VAUGHAN, ON
National Pasta Month: where pasta meets purpose.
Every year, National Pasta Month brings together Canada’s largest gathering of Italian culinary excellence at Château Le Jardin in Vaughan, in support of the CAMH Foundation. We are the marketing team behind the excitement and ticket sales.
Sold out year after year
Sold outyear after year
CAMHFoundation supported
↑growing attendance and impact
THE GOAL
“Sell out every year and grow our impact for mental health awareness.”
WHAT MADE IT HARD
Many partners
Restaurants, vendors, exhibitors and sponsors all need visibility.
A cause to champion
Promotion had to honour the CAMH Foundation mission.
WHAT WE DID
2 workstreams, one plan.
Event marketing
Building excitement every year
Cinematic reels, behind-the-scenes content and strategic promotional campaigns across Instagram, Facebook and TikTok.
- Cinematic event reels
- Behind-the-scenes content
- Promotional campaigns
- Ticket sales pushes
Community
A thriving online community
We built an online community around food, culture and giving back.
- Partner and sponsor features
- Community engagement
- Consistent brand voice
- Year-round storytelling
PROJECT FILE
- Client
- National Pasta Month
- Industry
- Non-profit event
- Location
- Vaughan, ON
- Services
- Event & content marketing
This project was delivered by our team at Avon Marketing & Media, the agency behind Miami SEO Co. The same people and process now work for businesses across Florida.
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