Two very different markets
Toronto buyers and Muskoka cottage investors search in different ways.
CASE STUDY · REAL ESTATE · TORONTO & MUSKOKA, ON
Andrew Persaud Real Estate: #1 in Toronto and Muskoka.
Andrew Persaud specializes in both the urban pulse of Toronto and the luxury retreats of Muskoka. A long-term SEO and email strategy now ranks him #1 for multiple high-intent real estate keywords.
#1 for multiple high-intent real estate keywords
#1for multiple high-intent real estate keywords
2markets owned: Toronto and Muskoka
↑listings consistently gaining visibility online
THE GOAL
“Become the trusted name for both city buyers and cottage-country investors across Ontario.”
WHAT MADE IT HARD
High-intent keywords
The most valuable searches are also the most competitive.
Long buying cycles
Interest had to be nurtured into action over time.
WHAT WE DID
2 workstreams, one plan.
SEO strategy
Ranking for high-intent searches
A tailored SEO strategy targeting city buyers and cottage-country investors, so his listings and expertise reach the right people at the right time.
- Keyword targeting for Toronto and Muskoka
- Visibility for MLS listings
- On-page optimization
- Long-term authority building
Email marketing
Nurturing leads into clients
Email campaigns with market updates, featured listings and timely insights kept his audience engaged and positioned him as a trusted expert.
- Market update newsletters
- Featured listing campaigns
- Lead nurturing sequences
- Timely market insights
SEARCH THEMES
The searches we went after.
Example keyword themes for this project, grouped by market and intent.
| Market | Search theme | Intent |
|---|---|---|
| Toronto | toronto real estate agent | Local |
| Muskoka | muskoka cottages for sale | Buyer |
| Muskoka | luxury cottage realtor muskoka | Service |
| Toronto | sell my condo toronto | Seller |
Illustrative keyword themes.
PROJECT FILE
- Client
- Andrew Persaud
- Industry
- Real estate
- Location
- Toronto & Muskoka, ON
- Services
- SEO · Email marketing
This project was delivered by our team at Avon Marketing & Media, the agency behind Miami SEO Co. The same people and process now work for businesses across Florida.
Free · Takes 30 seconds
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