From agent to brand
Steven needed a brand big enough to lead a team.
CASE STUDY · REAL ESTATE · GEORGINA, ON
The Steven Sarasin Real Estate Team: +300% organic traffic.
When Steven Sarasin first partnered with us over three years ago, he had a bold vision. With SEO, branding and content, he went from local agent to leading his own award-winning RE/MAX brokerage team.
+300% organic traffic
+300%organic traffic
#1for numerous high-value keywords
Top 30RE/MAX brokerages in Georgina, ON
3+ yrspartnership
THE GOAL
“Turn a bold real estate vision into a recognized brand that leads the local market.”
WHAT MADE IT HARD
Competitive keywords
High-value real estate searches are fiercely contested.
Online and offline
The brand had to work on search, on screens and on billboards.
WHAT WE DID
3 workstreams, one plan.
SEO
Ranking for high-value keywords
Aggressive SEO optimization and strategic content that took his website to #1 for numerous high-value real estate keywords on Canadian Google.
- High-value keyword targeting
- Strategic content creation
- On-page optimization
- Ongoing rank tracking
Branding
A brand suite that scales
We designed his branding suite, including business cards and large-scale billboards now featured across Ontario.
- Brand identity
- Business cards
- Large-scale billboards
- Consistent brand system
Content
Consistent visibility
Consistent content marketing kept his brand visible and growing every day.
- Listing and market content
- Brand storytelling
- Consistent publishing
- Audience growth
SEARCH THEMES
The searches we went after.
Example keyword themes for this project, grouped by market and intent.
| Market | Search theme | Intent |
|---|---|---|
| Georgina | georgina real estate agent | Local |
| Ontario | homes for sale georgina | Buyer |
| Georgina | sell my house georgina | Seller |
| Ontario | remax georgina | Brand |
Illustrative keyword themes.
★★★★★
“Avon Marketing & Media is the best in the business… I was in touch right away for my own Real Estate Brokerage! Handed Esha my second project as well! Highly recommend Esha and her team!”
PROJECT FILE
- Client
- Steven Sarasin
- Industry
- Real estate
- Location
- Georgina, ON
- Services
- SEO · Branding · Content
This project was delivered by our team at Avon Marketing & Media, the agency behind Miami SEO Co. The same people and process now work for businesses across Florida.
Free · Takes 30 seconds
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