A luxury audience
High-net-worth buyers and retirees expect a premium, trustworthy brand.
CASE STUDY · LUXURY REAL ESTATE · NAPLES, FLORIDA
Lavish Luxury Homes Naples: +220% organic traffic in 12 months.
Lavish Luxury Homes Naples wanted to become the go-to real estate brand for affluent buyers planning a dream retirement in Naples, Florida. A targeted SEO campaign put them at the top of search results.
+220% organic traffic in 12 months
+220%organic traffic in 12 months
+180%lead inquiries from wealthy buyers
Topof search results for the brand’s market
THE GOAL
“Become the go-to real estate brand for affluent buyers seeking a dream retirement in Naples, Florida.”
WHAT MADE IT HARD
A competitive market
Naples luxury real estate is crowded with established agents.
Reaching buyers out of state
Many buyers search from elsewhere before they move.
WHAT WE DID
2 workstreams, one plan.
SEO campaign
Attracting high-net-worth buyers
Strategic keyword targeting aimed at affluent buyers and retirees looking at Naples.
- Luxury and retirement keyword targeting
- On-page optimization
- Ranking for Naples-area searches
- Monthly performance tracking
Premium content
Content that builds authority
Premium content and authority-building efforts that made the brand trusted among luxury buyers.
- Premium property and area content
- Authority-building outreach
- Content for retirement buyers
- Ongoing content updates
SEARCH THEMES
The searches we went after.
Example keyword themes for this project, grouped by market and intent.
| Market | Search theme | Intent |
|---|---|---|
| Naples, FL | luxury homes naples florida | Buyer |
| Naples, FL | retire in naples florida | Research |
| Naples, FL | naples luxury real estate agent | Service |
| Florida | waterfront homes naples | Buyer |
Illustrative keyword themes.
PROJECT FILE
- Client
- Lavish Luxury Homes Naples
- Industry
- Luxury real estate
- Location
- Naples, Florida
- Services
- SEO · Content
This project was delivered by our team at Avon Marketing & Media, the agency behind Miami SEO Co. The same people and process now work for businesses across Florida.
Free · Takes 30 seconds
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