A busy food court
Commuters have many quick options.
CASE STUDY · RESTAURANT · TORONTO, ON
Butter Chicken Roti, Union Station: trending locally.
Located in one of Toronto’s busiest hubs, Butter Chicken Roti at Union Station needed to bring attention, and appetites, to its franchise location. Our content made it a fan favourite.
Trending locally for iconic dishes
Trendinglocally for iconic dishes
↑foot traffic surged
2ndconcept launched by the franchise after
THE GOAL
“Bring attention and appetites to our Union Station location.”
WHAT MADE IT HARD
Standing out fast
Content had to stop people mid-scroll.
Turning buzz into visits
Attention had to become foot traffic.
WHAT WE DID
2 workstreams, one plan.
Food content
Content that makes people crave
Mouthwatering visuals, trending audio and high-energy edits that showcased rich flavours and spicy combos.
- Food videos and photos
- Trending formats
- High-energy edits
- Menu highlights
Local buzz
From food court to sensation
Content that got the location trending and turned buzz into foot traffic.
- Trend-driven content
- Local audience growth
- Promotion of signature dishes
- Consistent publishing
PROJECT FILE
- Client
- Butter Chicken Roti
- Industry
- Restaurant
- Location
- Toronto, ON
- Services
- Content & brand
This project was delivered by our team at Avon Marketing & Media, the agency behind Miami SEO Co. The same people and process now work for businesses across Florida.
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