Premium positioning
Their search presence had to reflect the quality of the brands they represent.
CASE STUDY · FOOD SERVICE · CANADA
Distinguished Brands: +190% organic traffic in year one.
Distinguished Brands, partner of Coveted Cakes Corp, The Cheesecake Factory Bakery® and Slices to Go®, needed SEO that matched the prestige of the brands it represents.
+190% organic traffic in the first year
+190%organic traffic in the first year
+170%qualified lead generation
CA & USimproved rankings across key markets
THE GOAL
“Strengthen our digital presence, attract high-value partnerships and expand visibility across Canada’s food service market.”
WHAT MADE IT HARD
A competitive market
Canada’s food service space is crowded with established suppliers.
High-value buyers
Retailers, food service providers and hospitality groups needed to find them.
WHAT WE DID
2 workstreams, one plan.
SEO campaign
Premium positioning and brand authority
A tailored SEO campaign focused on premium positioning and authority, improving keyword rankings across Canada and key North American markets.
- Keyword strategy for B2B buyers
- Authority-building content
- Ranking improvements across Canada
- North American market targeting
Lead generation
Turning visibility into enquiries
We focused the campaign on qualified business enquiries from major retailers, food service providers and hospitality groups.
- Enquiry-focused landing pages
- Clear partnership calls to action
- Qualified lead tracking
- Ongoing optimization
SEARCH THEMES
The searches we went after.
Example keyword themes for this project, grouped by market and intent.
| Market | Search theme | Intent |
|---|---|---|
| Canada | premium dessert distributor canada | B2B |
| Canada | food service supplier ontario | B2B |
| North America | cheesecake wholesale | B2B |
| Canada | hospitality food brands | Brand |
Illustrative keyword themes.
PROJECT FILE
- Client
- Distinguished Brands
- Industry
- Food service
- Location
- Canada
- Services
- SEO
This project was delivered by our team at Avon Marketing & Media, the agency behind Miami SEO Co. The same people and process now work for businesses across Florida.
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