Visibility gap
The restaurant’s online presence didn’t reflect the quality of its food.
CASE STUDY · RESTAURANT · TORONTO, ON
ēst Restaurant: $100K+ in returning sales.
ēst brings a modern twist to French and Italian dining in the heart of Toronto, but its online visibility didn’t match its cuisine. Our SEO and content strategy reached diners locally and from as far as New York.
$100K+ in returning sales
$100K+in returning sales
2xdigital presence scaled by 100%
NYreaching diners beyond Toronto
THE GOAL
“Make our online visibility match our culinary excellence and turn online interest into real, consistent revenue.”
WHAT MADE IT HARD
A crowded dining scene
Toronto diners have endless options.
Reaching visitors
High-intent diners from outside Toronto needed to find them too.
WHAT WE DID
2 workstreams, one plan.
SEO
Reaching high-intent diners
Advanced SEO strategies that reached high-intent audiences locally and from surrounding regions like New York.
- Restaurant keyword targeting
- Local search optimization
- Visibility for out-of-town diners
- Performance tracking
Content
Content that fills tables
Dynamic content that showcased the restaurant and turned online traffic into returning customers.
- Food and ambiance content
- Promotions and events
- Consistent publishing
- Engagement with diners
SEARCH THEMES
The searches we went after.
Example keyword themes for this project, grouped by market and intent.
| Market | Search theme | Intent |
|---|---|---|
| Toronto | french italian restaurant toronto | Local |
| Toronto | best date night restaurant toronto | Diner |
| New York | toronto restaurants worth visiting | Visitor |
| Toronto | modern french restaurant | Local |
Illustrative keyword themes.
★★★★★
“Great service, excellent working one on one to help fulfil all my marketing goals. Est restaurant has seen exceptional improvements across all of our platforms.”
PROJECT FILE
- Client
- ēst Restaurant
- Industry
- Restaurant
- Location
- Toronto, ON
- Services
- SEO · Content
This project was delivered by our team at Avon Marketing & Media, the agency behind Miami SEO Co. The same people and process now work for businesses across Florida.
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