A brand-new firm
Cypher Law started with no visibility or reputation online.
CASE STUDY · LEGAL · MISSISSAUGA, ON
Cypher Law: a legal brand that ranks and resonates.
When Cypher Law launched in Mississauga, the goal was to establish a trusted, ethical and professional presence in a competitive legal market. We ranked the firm #1 on Google for carefully selected practice-area keywords.
#1 on Google for selected legal keywords
#1on Google for selected legal keywords
↑surge in website traffic
Steadystream of qualified leads
THE GOAL
“Establish a trusted, ethical and professional presence and generate consistent client inquiries.”
WHAT MADE IT HARD
Professional standards
Every word had to be ethical and legally sound.
A competitive market
Mississauga has many established law firms.
WHAT WE DID
2 workstreams, one plan.
SEO
Ranking for practice areas
A targeted SEO strategy for selected legal keywords, with content that was ethically written, legally sound and optimized for search.
- Practice-area keyword research
- Ethical, compliant content
- On-page optimization
- Local search visibility
Brand awareness
A modern, approachable face
We built brand awareness across Instagram, LinkedIn and Facebook, giving the firm a modern and approachable presence.
- Brand voice and visuals
- Professional content
- Audience growth
- Consistent publishing
SEARCH THEMES
The searches we went after.
Example keyword themes for this project, grouped by market and intent.
| Market | Search theme | Intent |
|---|---|---|
| Mississauga | lawyer mississauga | Local |
| Mississauga | family lawyer near me | Service |
| Peel Region | mississauga law firm | Brand |
| Ontario | free legal consultation mississauga | Lead |
Illustrative keyword themes.
★★★★★
“I am a lawyer with a growing practice and Esha’s attention to care, my practice areas, and putting forth my needs with creating visibility for the business have been incredible. Would recommend 10/10!”
PROJECT FILE
- Client
- Cypher Law
- Industry
- Legal
- Location
- Mississauga, ON
- Services
- SEO · Brand
This project was delivered by our team at Avon Marketing & Media, the agency behind Miami SEO Co. The same people and process now work for businesses across Florida.
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