Inconsistent communication
The hotel’s online channels lacked a consistent, professional voice.
CASE STUDY · HOSPITALITY · OTTAWA, ON
Hilton Garden Inn Ottawa Airport: a stronger online presence.
Before we partnered with Hilton Garden Inn Ottawa Airport, their online visibility wasn’t reaching the professionalism and consistency the brand deserved. For 1.5 years we managed their online presence and communication channels.
1.5 yrs managing the hotel’s online presence
1.5 yrsmanaging the hotel’s online presence
↑a steadily growing following
↑increased online engagement
THE GOAL
“Build an online presence that reflects the Hilton standard and connects with loyal guests and new travellers every day.”
WHAT MADE IT HARD
Two audiences
Loyal returning guests and new travellers both needed reasons to engage.
A global brand standard
Every post had to reflect Hilton’s brand expectations.
WHAT WE DID
2 workstreams, one plan.
Content & communication
A trusted online voice
We managed the hotel’s online presence and communication channels, promoting seasonal offers, local events, amenities and on-site dining.
- Seasonal offer promotions
- Local event content
- Amenity and dining features
- Consistent brand voice
Brand consistency
On-brand, every time
Everything we published was aligned with the Hilton standard, turning a quiet online space into a dynamic, brand-aligned platform.
- Brand-aligned visuals
- Guest engagement
- Regular publishing schedule
- Monthly reporting
★★★★★
“Working with Esha & Avon Marketing & Media is so easy!… We have been working together going on 1 year now and can’t wait to see what the next year brings!”
PROJECT FILE
- Client
- Hilton Garden Inn
- Industry
- Hospitality
- Location
- Ottawa, ON
- Services
- Content & brand
This project was delivered by our team at Avon Marketing & Media, the agency behind Miami SEO Co. The same people and process now work for businesses across Florida.
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